Vistra Biotech Pharma markets and distributes pharmaceutical and Ayurvedic medicines across India. Every product is made by a certified partner facility, named on its pack, and marketed by Vistra from Patna.
The identity had to hold both halves: clinical precision from modern pharmacology, and therapeutic depth from classical Ayurveda.
2019Founded in Patna, Bihar
25Pharmaceutical formulations
12Ayurvedic formulations
11Therapy areas served
the thinking
Excellence in every dose.
01
Vision
Dependable healthcare, accessible across India: modern pharmaceutical science and traditional Ayurveda under one trusted name.
02
Mission
Consistently high-quality medicines from certified partner facilities, backed by multi-stage quality control and real support for partners.
03
Values
Quality without compromise. Scientific and Ayurvedic integrity, with no unsupported claims. Transparent, long-term partnership.
“Science is not added to the brand, it is part of its name.”From the logo concept
identity creation
How the thinking became the identity.
DNA pattern+Wordmark=The Vistra mark
Logo concept
The helix grows out of the letters: dots for careful research, rungs for the double helix, a diagonal climbing towards progress. The mark is placed from master files, never redrawn.
x
Full mark
4.04 x × 2.45 x
Helix above cap line
1.13 x
Clear zone
1 x · ½ x when tight
Minimum size
35 mm print · 140 px screen
Construction
One unit, x, the height of the capital V. Every proportion, the clear zone and the minimum sizes are measured in it, so a placed logo can always be checked against the master.
Primary Teal#008080
Teal Dark#003F3D
Teal Light#4DA8A5
Teal Pale#E6F2F1
Accent Gold#C9A227
602510
Colour
Two teals from the logo lead; lighter teals fill and chart. Gold and coral sit opposite teal on the colour wheel, so a little goes a long way. Five percent at most.
AaComfortaa · the voice
AaNunito Sans · the facts
Excellence in every dose
Typography
Comfortaa shares the rounded geometry of the logo and carries headlines, product names and big numbers. Nunito Sans carries body text, compositions, tables and regulatory copy.
identity in use
On paper, on screen, in the app.
Business card, letterhead & envelopeWebsite, app icon & social
the brand system
What we built.
6Logo systemapproved logo files
4Colour systemteals, plus gold and coral accents
2Typographyfamilies: a voice face and a fact face
18Graphic elementsicons, plus the DNA pattern
3Applicationsstationery pieces, plus screen and app
15Brand guidelinespages in the book
the brand book
The complete identity, documented.
This page shows the thinking. The book holds every rule: 15 pages, from the mark and its misuse to the stationery and the app icon.
