One bird, two readings. The wing and the head are drawn as a hornbill, while the magenta curve inside the body closes into a lower-case e. The letter is not placed on the bird; it is the part of the bird you see through.
The swept wingA long diagonal that gives the mark direction even at small sizes.
The hidden eThe brand’s letter cut out of the body, so the symbol carries the name.
The warm beakThe one orange shape in a magenta mark, exactly where the eye settles.
Magenta#C5227D
Ink#010101
Amber#CF802B
Clay#B04A2B
the hard checks
Small, and in grey
A mark earns its keep when it still reads at avatar size and when the colour is taken away.