The hat is one purple silhouette, and the folds of the brim are shaped into eyes and a mouth, so a face appears without a single line being added for it. In the word below, the O becomes a gold tile holding a tie: the hat does the sorting, the tie says what it sorts for.
The folded faceEyes and a mouth made only from the hat’s own creases.
The gold bandOne warm band across a cool silhouette, so the shape never goes flat.
The tie in the OA job placed inside the name, which keeps a playful mark on business.
Hat Purple#80459A
Deep Purple#6C2484
Gold#E8AC32
Ink#222222
the hard checks
Small, and in grey
A mark earns its keep when it still reads at avatar size and when the colour is taken away.
