The fish and the cutlery share one shape: the fork and knife are cut out of the body, so the catch and the meal are the same object. The wave underneath closes the loop and gives the stacked name a base to sit on.
The cut-out cutleryNegative space does the work, so no extra icon is needed to say “food”.
The waveIt carries both the fish and the name, and marks the trip from sea to door.
The stacked nameThree lines of falling weight, so the brand reads top to bottom at any size.
Sea Blue#39ACD1
Deep Navy#1D3E71
Foam#F2F2F1
Sky#8BC8DA
the hard checks
Small, and in grey
A mark earns its keep when it still reads at avatar size and when the colour is taken away.