The car is drawn at three-quarters, the angle a passenger sees from the kerb, with only its outline and wheels filled in. Behind it a sun built from diagonal stripes gives the mark a backdrop that still separates when the whole lockup is printed in one colour.
The striped sunStripes instead of a solid disc, so the car keeps its edges against it.
The chequer squareThe taxi signal kept small and placed on the door, where it belongs.
The three-quarter viewA car caught mid-approach rather than a flat side profile.
Taxi Yellow#F3B619
Slate#313640
White#FEFEFE
Warm Yellow#EEC75A
the hard checks
Small, and in grey
A mark earns its keep when it still reads at avatar size and when the colour is taken away.
