travel logo

Royal Sunshinelogo

A crowned sun setting into low-poly water, for a travel brand that sells the view.

Royal Sunshine Logo on a light background
Primary · on light
Royal Sunshine Logo on its dark brand colour
Reversed · on the brand colour
Royal Sunshine Logo, artwork as delivered
The artwork as delivered
the idea behind it

What the mark says

Royal Sunshine Logo, the mark on its own

One circle holds a whole scene: a sun with a crown where its highest ray would be, and three waves below it. Everything inside is cut into flat triangles, so the mark keeps a single silhouette while the facets carry the colour from warm to cool.

  • The crown“Royal” from the name, placed at the top of the sun instead of beside it.
  • The flat facetsTriangles rather than gradients, so the mark prints and scales without losing its colour steps.
  • The three wavesWater drawn as movement, which turns the circle into a destination.
  • Sun Amber#F1A91E
  • Sea Teal#23BDB7
  • Sunset Orange#EB7523
  • Ink#151515
the hard checks

Small, and in grey

A mark earns its keep when it still reads at avatar size and when the colour is taken away.

  • Royal Sunshine Logo at 220 pixels220pxWebsite header
  • Royal Sunshine Logo at 120 pixels120pxCard or stamp
  • Royal Sunshine Logo at 56 pixels56pxAvatar size
  • Royal Sunshine Logo in greyscaleGreyscaleOne-colour check
tell us where you want to go

Your mark next?

Tell us where you are today. We will reply within 48 hours with what we would do first, and what it would take. No pitch deck, no obligation.

  • Free first review of your website and marketing
  • A clear plan, even if you do it yourself
  • Straight answers from the people who build it
Keval Shera
you will hear back from meKeval SheraCo-founder & CEO