A full-stack agency that actually finishes the job.
Prominent TechnoLabs started in Ahmedabad in 2021. It builds websites, brands, SEO, lead generation and automation for growing businesses, all under one roof.
The identity had to say two things at once: we talk with you, and we build it right.
the thinking
Done should mean done.
01
Business understanding
Growing businesses kept arriving with work someone else had started and never finished.
02
Brand direction
Be the partner where done means done. Capable, calm and exact. Warm, not corporate.
03
Visual concept
Put both halves of the job in one shape: the conversation, and the build.
“The last twenty percent is treated as the whole point.”From the brand story
identity creation
How the thinking became the identity.
Speech bubble+Nested squares=The mark
Logo concept
A bubble for the conversation, nested squares for systems built right. The navy square sits off centre on purpose, so the mark leans forward.
Construction
Squares, right angles and one corner radius. Every size is a ratio of X, the inner square, so the mark holds its shape at any size.
Orange#FF6600
Navy#0A2463
Ink#1E1F2D
White#FFFFFF
603010
Colour
Every colour has one job. Navy carries the structure; orange marks the one thing to act on. A spotlight, never a floodlight.
AaSora · display
AaManrope · reading
Building Brands. Driving Growth.
Typography
Sora echoes the square geometry of the mark. Manrope keeps long text warm and easy to read. Two families, no third.
identity in use
Where the finish is held in the hand.
Letterhead & envelopeBusiness card · frontBusiness card · back
the brand system
What we built.
6Logo systemapproved logo files
4Colour systemcolours, one ratio
2Typographyfamilies, no third
22Visual languageicons, plus motif and illustrations
3Applicationsstationery pieces
26Brand guidelinespages in the book
the brand book
The complete identity, documented.
This page shows the thinking. The book holds every rule: 26 pages, from the idea behind the mark to the stationery.
