Logo design Prominent TechnoLabs

Two ideas. One mark.

A speech bubble and a set of nested squares, drawn as one shape. It says what the agency does: we talk with you, and we build it right.

the idea

One shape that says two things.

Speech bubbleCommunication and dialogue: the conversation an agency has with its clients.
+
Nested squaresPrecise, layered systems: the full stack, built and aligned exactly.
=
The markWe talk with you, and we build it right.
3.55 X0.72 X0.56 X4.76 X1.20 XX
from idea to form

Drawn to one unit, not by eye.

Only squares, right angles and one corner radius. X is the side of the inner square, and every other length in the mark is a multiple of it.

Inner square
X
Bracket stroke
0.72 X
Window gap
0.56 X
Body
3.55 X
Tail depth
1.20 X
Overall height
4.76 X

The master files are the authority. The mark is always placed from them, never redrawn or re-spaced by hand.

a closer look

Simple shape. Nothing random.

the logo system

Three versions. One set of rules.

Pick the version by the shape of the space, then the file by the background. Nothing is recoloured or rebuilt.

Horizontal logo

The default. Website headers, decks, documents, invoices: anywhere there is width.

  • Logo on White
    White#FFFFFF · Full colour
  • Logo on Slate 200
    Slate 200#E4E5EA · Full colour
  • Logo on Navy
    Navy#0A2463 · Reversed
  • Logo on Orange
    Orange#FF6600 · All white

Clear space a quarter of the symbol’s height, on every sideSmallest 150 px for the lockup, 24 px for the symbolOn a photo always on a solid panel from this set

in use

Off the page and into the work.

The Prominent TechnoLabs website, with the logo in the header
Website header
Presentation folder with the symbol on a navy cover
Presentation folder
Letterhead and envelope
Letterhead & envelope
Business card, front
Business card
the brand book

Every rule, written down.

Clear space, minimum sizes, all six files, colour, type and the don’ts are set out in the 26-page brand book.

PDF · 26 pages · 0.9 MB
  • 01Cover
  • 07Construction
  • 10The variant set
  • 12On backgrounds
tell us where you want to go

Your mark next?

Tell us where you are today. We will reply within 48 hours with what we would do first, and what it would take. No pitch deck, no obligation.

  • Free first review of your website and marketing
  • A clear plan, even if you do it yourself
  • Straight answers from the people who build it
Keval Shera
you will hear back from meKeval SheraCo-founder & CEO