The mark is a character rather than a symbol: a green monster with one big eye, short horns and bat wings, arms open. Everything that could be sharp is rounded — the claws are stubs, the mouth is a smile — so it stays friendly for the audience that downloads the games.
The single eyeOne large eye keeps the face readable all the way down to an app icon.
The open wingsThey widen the silhouette, so the character holds its shape on a dark store tile.
The hand-drawn nameLetters with a wobble, in white and the body green, matched to the character and not to the market.
Monster Green#AFD233
White#FDFDFD
Wing Orange#C55B11
Night#0F100E
the hard checks
Small, and in grey
A mark earns its keep when it still reads at avatar size and when the colour is taken away.
