The shield says protection; the sweeps across its lower half are the treatment moving over a surface, drawn as motion rather than as a stain. In the middle a termite sits inside a crosshair, so the job is named plainly instead of being hidden behind a symbol.
The shieldThe home or plot being protected: the outcome the customer is actually buying.
The three sweepsOne pass of the spray, drawn as three widening strokes.
The crosshairThe pest is targeted, not avoided — the one picture the business is judged on.
Leaf Green#7DB441
Signal Orange#EA7836
Ink#030303
Paper#F6F8F5
the hard checks
Small, and in grey
A mark earns its keep when it still reads at avatar size and when the colour is taken away.
