The symbol is a sun whose centre is an open crescent, so the light reads as rising rather than standing still. The B of the name sits inside that opening, which ties symbol and word into one shape instead of leaving them side by side.
The twelve raysEvenly spaced and all the same length: steady output, not one bright idea.
The crescent sweepAn open curve inside the sun — the step ahead that the tagline claims.
The locked BThe first letter sits in the symbol, so the mark still works when the tagline is dropped.
Bright Orange#F16A21
Ink#2A2A29
Warm Paper#FCF9F3
Grey#797673
the hard checks
Small, and in grey
A mark earns its keep when it still reads at avatar size and when the colour is taken away.
