The cross is drawn as a rounded tablet, and thin tracks with dots run out of its left side like a circuit board. Read together they say what the company does: medicine, made and moved with data behind it. The wordmark is heavy and slightly sloped, so the whole lockup leans the same way as the tracks.
The rounded crossThe pharmacy sign, with its corners softened, so it reads as care rather than emergency.
The circuit tracksDotted lines leaving the cross: formulation, testing and supply, followed end to end.
The sloped wordmarkOne heavy weight on a slight angle, so the name keeps moving with the tracks.
Clinical Blue#066090
Deep Blue#0C4C74
Mist#88AEC3
Paper#F1EBE5
the hard checks
Small, and in grey
A mark earns its keep when it still reads at avatar size and when the colour is taken away.
