field notes
Notes fromthe trail
What we are learning about marketing, design and development, written down between climbs.
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The Build Brief
What works, what breaks, and what it actually takes. Notes on building web and mobile software. Written by Keval Shera, published on LinkedIn, collected here.
AIThe Build BriefLatest · 6 min readThe AI Work That Actually Pays for ItselfWhich work in your business is worth handing to a machine, what it really costs after the pilot, and how to tell within a month whether it is working.Read the note →
GUIDEThe Build BriefLatest · 4 min read7 Questions to Ask Before You Hire a Development AgencyMost software projects fail in the first two weeks, before anyone writes code. Seven questions that protect you before the contract does.Read the note →
SEOLatest · 8 min readHow to Get Your Business Cited by ChatGPT and Google AIPeople now ask AI instead of scrolling results. Here is how to become the source those answers quote, and how to tell when it is working.Read the note →
MARKETINGLatest · 9 min readDigital Marketing Right Now: What Is Actually WorkingAI answers, click-to-WhatsApp ads, automated campaigns and first-party data. A plain look at where attention and budgets are moving, and what to do about it.Read the note →
DESIGNLatest · 8 min readUI/UX Design Now: Designing for Intent, Agents and EveryoneInterfaces are moving from buttons to intentions. What that means for AI agents, design systems, accessibility and speed, and how to design for it today.Read the note →
DEVELOPMENTLatest · 9 min readNext.js 16 for Enterprise Web Apps: What Changed and Why It MattersTurbopack by default, explicit caching with Cache Components, proxy.ts and a stable React Compiler. What the latest Next.js means for large, fast web applications.Read the note →
from reading to doing
you will hear back from meKeval SheraCo-founder & CEO
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